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We're architects, not middlemen
We engineered our own methodology from the ground up because the industry standard wasn't good enough for our learners.
Where careers take shape
A place to build what comes next.
Create exists for people who want to build a real career in fitness, health and wellbeing. Not just get qualified. Not just tick a box. But feel confident, capable, and clear about where they’re heading. Training is the starting point. What matters is what follows.
We’ve built our support around learners that come from different backgrounds and have different goals and destinations. We believe that our support goes above and beyond just getting you qualified and our learners seem to agree.
Why Create
We don't believe fitness education should feel generic, transactional or rushed. Here are 22 things that set us apart.
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We engineered our own methodology from the ground up because the industry standard wasn't good enough for our learners.
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Every module reinforces the last, so by assessment you've built working knowledge for real clients, not memorised content for exams.
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Groundwork, Advance, Integrate, Nuance. Four stages that take you from principles to confident professional practice with real clients.
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We've designed pace, support and feedback to flex around the person, because that's how knowledge actually lands.
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We back our Personal Training course with a money-back commitment. If you complete it and don't succeed, we'll refund you.
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You're joining a community of qualified Create instructors now building real careers in gyms, studios and clinical settings nationwide.
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Built on real learner experiences. With a 4.8-star rating across hundreds of reviews, we're one of the UK's highest-rated providers.
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The vast majority of our learners tell us they're happy with how we respond, how we teach and how we follow up.
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Your access doesn't expire. As we update materials in line with the industry, your version updates too at no extra cost.
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Our team has built careers across gyms, online coaching and studios. You're learning from people who've done the work.
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Our coaching team is available seven days a week via email and video call, so momentum never has to pause.
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Our tutors record short video walkthroughs of your work, showing exactly what to refine. Closer to coaching than to grading.
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We mark within three working days, often sooner. Long waits between submitting work and finding out kill motivation.
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No set start dates. No rigid assessment windows. Our online platform lets you train whenever fits the life you have.
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Working professionals, not career academics. They've owned gyms, run coaching businesses and trained the kind of clients you'll support.
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Our methodology is ours. Our credentials are gold standard. Recognised in the UK and beyond.
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We teach the business skills, client communication and working mindset that turn a qualification into a sustainable career.
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Train: strong foundations. Advance: apply your learning. Specialise: build depth. Lead: shape the industry's next generation.
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We believe quality is felt through your results and the depth of your knowledge. Our experience is high-end. Our manner isn't.
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Designed for the industry as it's developing, not as it was ten years ago. We look ahead so you stay relevant.
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No single right way to be a fitness professional. We listen first and guide second, helping you build a career that fits.
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Active, not reactive. From your first login to your first client and beyond, we're in your corner helping you progress.
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Create is built by people who take education, careers and standards seriously.
Our team includes tutors, industry professionals and specialists who understand what it takes to build confidence and capability in the real world, not just on paper.
You’ll see the people behind Create across our content, guidance and pathways, because credibility matters and expertise should be visible.
Nobody matches that.
Adam Rhodes
Founder & CEO Owned a gym for eight years before founding Create
Operations
Ollie Bell
Managing Director Award winning, published author, certified at Harvard and Oxford
Operations
Josh Thursby
Founder & CCO Twelve and a half years on gym floors, 45 to 55 sessions a week
CPD
Nutrition
Personal Training
Pilates
S&C
Support and advice
Operations
Robert Taylor
Head of Marketing Ten years in digital marketing, eight of them in fitness education
Operations
Josie Winfield
Head of Training Competed in CrossFit at elite level, worldwide
Still coaching
Nutrition
Personal Training
Pilates
S&C
Tutor and assessor
Support and advice
David Francis
Head of Education Fifteen years, from PT to higher education lecturer to curriculum lead
Personal Training
S&C
Operations
Amelia Fulford-Bell
Head of Pilates Founder of Breathe Pilates Studio, BA Hons Trinity Laban
Still teaching
Pilates
Tutor and assessor
Victoria Zimmer
Quality Assurance for Pilates Two decades in Pilates, and the author of Create's yoga course
Pilates
Tutor and assessor
Operations
Chris Forrest
Careers Advisor
Nutrition
Personal Training
Pilates
S&C
Support and advice
Lewis Coldham
Tutor, PT & S&C Coach Four years in injury rehabilitation at West Ham United Academy
Still coaching
Personal Training
Tutor and assessor
Glenn Coburn
Tutor & S&C Coach Curriculum Manager at YMCAfit, tutoring and assessing since 2013
Still coaching
Personal Training
Tutor and assessor
Jake Fulford-Bell
Tutor & Pilates Coach Fully booked within months of joining Breathe Pilates Studio
Still teaching
Pilates
Tutor and assessor
Tom Smith
Tutor, PT & Massage Coach First Class BSc Sports Therapy, and an Ironman finisher
Still coaching
Personal Training
S&C
Tutor and assessor
Faizana Karim
Nutrition Specialist Eleven years in practice, specialising in women's hormone health
Still in practice
Nutrition
Tutor and assessor
Reema Ali
Tutor & PT Personal Trainer since 2014, working with all ages and abilities
Still coaching
Nutrition
Personal Training
Tutor and assessor
Katie Conetta
Learner Experience Former National Team gymnast, top 20 CrossFit in her age group
Still coaching
Nutrition
Personal Training
Pilates
S&C
Support and advice
train
advance
specialise
lead
train
advance
specialise
lead
train
advance
specialise
lead